Innovation in tough economic times

Much has been written about this topic - innovation stemming from this time of economic hardship - but I continue to find it all very interesting. Here is an article about how recent grads are turning into social entrepreneurs and coming up with great ideas, partially due to the fact that they have the freedom to think about other options now that their prescribed potential high-power, high-money career options have dried up. My take-aways from this article:

1. the importance of finding work that "feeds your soul";
2. and the potential of my generation to learn lifelong lessons from experiences such as these when we are forced to think of new ways to do things and new paths to carve out

These new adventures don't necessarily involve all of the things we "should" be doing with our education , but I'm pretty sure they're going to have good results for our world overall. My question is how to continue to support and encourage opportunities like this for recent grads when the economy begins to recover and the potential for great wealth from traditional career paths returns?