Eco-friendly Super Bowl shirts!

Seeing as I am a faithful Steelers fan, I was most impressed by Reebok's initiative to produce organic cotton Super Bowl t-shirts this week. Read the press release here:

http://www.businesswire.com/news/home/20090127006356/en

People buy these things like crazy - I'm sure there was a line somewhere this morning in Pittsburgh to get a Steelers Super Bowl Champions shirt. This is awesome on Reebok's part for a few reasons:

• They're making a statement and taking a lead in the industry by producing such an important piece of fan attire in a socially responsible way.
• They are the only ones making official shirts, so if someone wants an official Super Bowl shirt, they'll be wearing organic cotton. This probably exposes some customers who never would have cared about organic cotton to the fact that it exists and is better for the earth.
• Hopefully this action by Reebok will help to expand the market for organic cotton, thus enticing more farmers to grow cotton organically, thus saving the planet from TONS of pesticides in the long-run.

Go Steelers! Go Reebok!